Featured project

KX

Requirement

KX, pronounced 'kickz', represents a way of life, where health meets lifestyle. KX is an exclusive private health club in Chelsea and is regarded as the flagship for the KX brand. The ethos is a dedication to developing luxury products and services that they hope will become a way of life for their members.

Testimonial

Haime & Butler have such a thorough understanding of the KX brand and meticulous attention to detail, that I can just pick the phone up, have a chat through what I'm after and they deliver.

James Fry, Managing Director, KX

Solution

As brand guardians since the club launched in 2002, we are solely responsible for the brand and its many varied day-to-day applications.

Results

Primary objectives of exclusivity and full membership achieved - new members currently by invite only. New products developed to create extra revenue channels.

Exterior signage

Website

Members only site which is updated each month with latest news, class timetable and club announcements.

Stationery and business forms

Club brochure

A mix of coated and uncoated stocks, metallic inks, debossing and foiling all reinforce the high end nature of the brand.

Mailing pack

Bespoke packaging to contain, and protect, the club brochure.

Brochure spreads

Art direction of the photography allowed us to focus on every detail of this unique environment.

Greetings card

Restaurant menus

Quality and feel are always important factors in reinforcing this luxury brand.

Takeaway packaging

Bespoke food containers and cups for takeaway and home delivery service

Coffee cups

Delivery service livery

Sportswater packaging

Carrier bags

Umbrellas

Baseball caps

Drinks bottles

KX Concierge

A service that provides members with special offers and exclusive discounts on luxury brands. We designed a bespoke cardholder and personalised cards and delivered to each member. Paper engineering at its best…

Brand design and communication

Featured project

KX