We’re an independent branding and marketing communications agency. We help our clients gain the competitive edge by applying logic and strong creative ideas across all delivery channels - to get the right messages, to the right people, at the right times.
We do not apply formulas, use marketing jargon or smoke and mirrors. We make things clear and simple, and we say what we think. We summarise this approach in two words:
We are problem solvers. On average each project we undertake is a balance of strategic thinking, design and implementation. We help organisations identify what they need to produce and the plan of action they need to take to meet their core objectives and see tangible results. We tailor our approach to suit each individual client and brief but having a clearly defined process ensures appropriate and effective solutions:
Thorough understanding
Each client is different in terms of their sector, their audience, their structure, their personality and their ambitions. That’s why, when we start working with a client, we’ll ask questions - lots of questions - to really get under the skin of the organisation, to establish what they want to achieve and their unique point of difference. We’ll listen, challenge and dig until we’ve built a solid foundation for the project.
Strategic thinking
We help clients formulate their vision, values, proposition and positioning in order to develop a rigorous brand strategy against which all future brand communications are measured. Once the brief is agreed the creative process can begin - we’ll get stuck into creative concepts, brainstorming, content development, presentation and refinement - to develop design routes that fully explore the brief.
Planned implementation
Whether its a new brand launch, brand repositioning, campaign, or single piece of marketing communication, we’ll consider the correct mix of media and audience. We work closely with clients in the manifestation of their brand strategy across all delivery channels. We’ll plan, manage and implement all aspects of the project to deliver a solution that meets the core objectives, now and in the future.
Ongoing support
The relationship doesn’t stop there. We can remain on hand - either on a project by project basis or as brand guardians - to consult, support, monitor and crucially, measure success. We’ve worked with some of our clients for many years, becoming an extension of their business, helping them project their personality, evolving their brand and ensuring they deliver on their brand promise.
After gaining many years of individual experience, two old school friends, Bob Haime and Bob Butler, set up the business together in 1996. Our ethos then was based upon the same principle as it is today - that ‘the idea is fundamental’ - we are not big on decoration, we are big on communication. The range of our work is as diverse as our client base and its this variety that fuels our enthusiasm and broadens our knowledge. We continue to learn, develop, push boundaries and invest in quality people. A healthy balance of experience and youthful exuberance is what keeps us on our toes.
Our customers vary in size and reach but all share a common desire to be the best in their sector. We understand them and try to see things from their point of view, without losing sight of our own objectivity and creativity. We deal directly and responsively and take the long term view - by building solid relationships with our customers, we help them in turn, to build fruitful relationships with their audiences.
