The main aim was to elevate the profile of Sutton Valence School. This was not only about attracting the very best students and staff, but also about how the school is perceived by the wider community, because a strong brand creates that all important first and lasting impression – creating and sustaining trust with their audiences.

We undertook a complete overhaul of the existing school brand from introducing new brand identities for all sections of the school, to creating a whole new brand language and tone of voice through the introduction of the ‘Since 1576’ concept – to reflect their long and distinguished heritage, as well giving them a unique point of difference.