Cheltenham College commissioned us to create a unique, compelling idea and brand position that would permeate through all marketing, communications, and College life, differentiating them from their competition. The one stipulation was to incorporate their existing 'bracket' graphic into all marcomms.
When I finished presenting new messaging and visual identity to the team at College, there was a round of spontaneous applause – they all loved it. They loved the authenticity of the narrative and the ‘&’ and the visual identity. Well dome all round! Tessa Gingell, Marketing Director
We undertook a complete overhaul of the College's marketing material and website. We introduced the new brand position of ‘Beyond & Above’ and a visual language consisting of ampersands and brackets. From high level comms aimed at prospective parents to all internal comms, from advertising to a website refresh, we delivered a thorough brand evolution project.
A comprehensive design solution that has genuine stand-out from the competition and genuine ‘mileage’ for future brand extension.
