We were asked to evolve the school’s brand and positioning to reflect scholarship and opportunity, be warm and accessible and a celebration of what is on offer at the school.

After refreshing the school identity we developed the overall brand to have a modern feel but with a nod to their heritage. And whilst retaining their reputation for academic excellence it was also important to show that aach boy is given the care, time and space he needs to develop his true self – the freedom to grow, discover and explore – the opportunity to become whoever he wishes.