Caterham School set out their masterplan for the next 10 years and asked us to help them communicate this long-term strategy to the school community and stakeholders in a clear and creative manner.

Starting with the school's ethos of providing an ‘inspiring education for life’, it was logical for 'inspiring education' to be the umbrella name for the masterplan. Under this sits three strands of fundraising – bursaries, buildings and special projects. The concept of abbreviating inspiring educational to ie. provides a bold brand identity, backed up by strong key campaign messages.