Featured project

Southwark

Requirement

Southwark Council wanted a high profile, hard-hitting and informative campaign aimed at raising awareness of the improvements the council has made to their environment - Southwark is now is the fourth cleanest borough in London - and to challenge residents and stakeholders to support further improvements.

Testimonial

Haime & Butler came up with a campaign that worked hard and perfectly summed up the message we were aiming to get across.

Louise Grace-Timms, Senior Campaigns Officer, Southwark Council

Solution

Our 'No Messing' solution successfully informed, engaged and involved the borough's residents in tackling envirocrimes and promoting the borough's parks and open spaces. The three phases of the campaign involved adshels, posters, postcards, banners, TV stills, adverts and fridge magnets.

Results

Raised awareness of the improvements and positive results of the council’s investment and driven up the residents’ level of satisfaction.

Tone of voice

The main focus of the campaign was how to communicate the messages in a no-nonsense, direct style.

Phase 1_Inform

Raising awareness of how far the council has come - from fourth dirtiest to fourth cleanest borough in London.

Adshel campaign

Poster campaign

Postcard campaign

Fridge magnets

Phase 2_Engage and Empower

Educating residents on envirocrimes, what they are, how they can be reported and enforced.

Poster campaign

Fridge magnets

Adshel campaign

Phase 3_Awareness

Encouraging residents to enjoy and care for Southwark's parks and open spaces and how to use them responsibly.

Adshel campaign

Brand design and communication

Featured project

Southwark