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Featured project

Inspiring Education

Requirement

Caterham School set out their masterplan for the next 10 years and asked us to help them communicate this long-term strategy to the school community and stakeholders in a clear and creative manner.

Testimonial

Having to create a culture of philanthropy within our community is a big part of this project, and the creative solution has enabled us to communicate this across all media platforms.

Emma Collings, Development Director

Solution

Starting with the school's ethos of providing an ‘inspiring education for life’, it was logical for 'inspiring education' to be the umbrella name for the masterplan. Under this sits three strands of fundraising – bursaries, buildings and special projects. The concept of abbreviating inspiring educational to ie. provides a bold brand identity, backed up by strong key campaign messages.

Results

A clear and cohesive structure for the masterplan which can be broken down into individual fundraising strands and allows for longevity over the lifespan of the campaign.

Campaign brand identity

images/upload/caterham-ie-bursary-logo.jpg
Campaign strands

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Campaign brochure

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images/upload/caterham-ie-spread-1.jpg

images/upload/caterham-ie-spread-2.jpg

images/upload/caterham-ie-spread-3.jpg

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Donation form

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Campaign banners

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